WHO IT’S BY:  This is an annual Latino outreach event of the Hillsboro Chamber of Commerce. Contact Deanna Palm, the Chamber President, at deannap@hillchamber.org or 503-473-4486.

HDP’S ROLES:  HDP will be in contact with the coordinators throughout the planning and preparation for the festival. We will do our best to proactively bring concerns and ideas of the collective Downtown business community to their attention and work to find solutions and compromises. HDP will also help communicate details of the event with the Downtown Hillsboro businesses.

WHAT:  Featuring Latino art, food, entertainment, and so much more, the Latino Cultural festival offers a chance for our entire community to welcome and embrace the traditions of our Latino neighbors.

WHEN:  Sunday, May 19, 2019, noon-5:00 pm (Streets close at 9:00 pm on Saturday and reopen at 8:00 pm after the event.)

WHY:  Started in 2004, the annual Latino Cultural Festival was originally designed to help connect, embrace, and engage the Latino business community with other local businesses. It has now developed in to a very proud tradition, in which we celebrate the diversity in Hillsboro.

WHO IT’S FOR:  The festival is a free community event open to anyone interested in attending.

WHERE IT’S HAPPENING:  The event center is at the Civic Center and spreads out on Main Street between 1st and 3rd Avenues and on 2nd Avenue from Washington to Lincoln Streets.


Entice shoppers into your store. We realize that many Downtown businesses are closed on Sundays but please consider opening between noon and 5:00 pm on Sunday, May 19 as the festival is an excellent way to gain exposure and market to this segment of the community. A list of entertainment and schedule of activities will be available through the Hillsboro Chamber of Commerce prior to May 19. HDP also has a resource with ideas of how to take advantage of event crowds. Or…

Rent a vendor space. Although, we believe it isn’t necessary in order to participate in the event, some first-floor retail businesses have found it beneficial to rent the space in front of their business and create a sidewalk sale atmosphere with the back of the canopy open to the sidewalk. If you are interested in renting a vendor space, please visit the Hillsboro Chamber of Commerce website at https://hillsborochamberor.com/events/latino-cultural-festival/ to sign up.  Exhibitor space is limited and typically sells out, so contact them ASAP if you would like to reserve a spot.


Q:  How many people come to the Latino Cultural Festival?

A:  This event is estimated to draw 5,000 to 10,000 attendees.  This number may vary, mostly dependant on the weather.

Q:  Will the streets be closed?

A:  The streets will be closed beginning at 9:00 pm the night before the event and will reopen at 8:00 pm following the event, on Main Street (from 1st to 3rd) and 2nd Avenue (Washington to Lincoln).

Q:  Why do the streets have to close at 9:00 pm the night before the event?

A:  It takes time for the vendors to enter the footprint, drop off their booth supplies and park outside of the market.  They will begin setting up some of the stages and equipment in the streets at 7:00 am on Sunday morning.

Q:  Why are so many parking spots outside of the festival footprint blocked?

A:  For each event that involves a street closure a civic engineer at the City reviews and designs a traffic plan for the event. The festival must adhere to this plan or risk closure. HDP is actively working with the City staff to find ways to minimize the effect on Downtown businesses.

Q:  What happens to the trash generated during the festival?

A:  Exhibitors are expected to clean up their space at the end of the festival and haul away all their trash for disposal at their own business locations. Customers can use City trash cans. Additional temporary trash bins are provided by the Hillsboro Chamber of Commerce throughout the footprint.

Q:  What if restrooms are needed by participants?

A:  We hope that you can make an exception to your normal policy and let festival attendees use your business’ restroom. If you are not able to do so, please let them know that the restrooms at the Civic Center Plaza are open.  

Q:  Can I set up a sidewalk sale in front of my business during the festival?

A:  The sidewalks in front of businesses are not part of the festival’s footprint. As long as you are within the City’s codes and regulations, including leaving a 5-foot clear path for pedestrian traffic, you can use the sidewalk directly in front of your business.

Q:  Who should I talk to if I see vendors storing their excess product on the sidewalk or disregarding other issues that affect my business?

A:  A clearly written note, that includes your name, contact information, and a description of your concern, dropped off at the information booth is the most effective method, as this allows an event manager to follow up with you. If the concern doesn’t need to be addressed immediately but you would like it considered in the planning for future events, please email GenevieveB@hillchamber.org  and ej@downtownhillsboro.org with the same information.

Q:  Are buskers (street entertainers looking for tips) allowed to block the sidewalks?  

A:  The festival legally has no control over buskers on the sidewalks or unnumbered areas on the streets. If a busker is in front of your business, you can ask them to move to a location that does not impede the flow of pedestrian traffic. If they are blocking a ramp or sidewalk access point, please let the event staff at the Information booth know and they will attempt to resolve the situation.

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